A fintech app's identity and interface, built from the same system.
MoneySmith needed to look like something people trust with their money the moment the app opens, not five screens in. I built the brand and the product together: a mark, a green-to-teal color system, and the full app experience — budgeting, transfers, investments, a debit card — all speaking the same visual language.
01 — Solution
No brand deck, then a separate app.
Most fintech apps get a logo dropped onto a stock dashboard template. I started with the mark and the gradient, then built every screen off it — the budget pie chart, the balance card, the send-money flow — before carrying the same system into the debit card and the site. Nothing on screen looks borrowed from a component library.
02 — Result
A money app that looks like it belongs with your money.
MoneySmith launched with one identity running through the app, the website, and the card in someone's wallet, instead of a rebrand that stopped at the logo. Every touchpoint reads as the same product, not three hand-offs stitched together.
Got a project that needs this kind of attention?
Tell me what you're building. I'll tell you if I'm the right fit for it.